#24 - Discussing Sales - Qualifying the Opportunity

Now that you're starting to learn more about your customer and all the details that go into the opportunity, it's time to start making the cold calculation around whether or not they are a good opportunity for you. You have to determine if they are the right customer for you. It's a mutual relationship, and you have to benefit.

In this episode, we talk about how to think about the qualification process. Your time and effort are your most important assets. Being able to effectively qualify your prospect and the deal will save you enormous time and effort... and is critical to the success of your company.

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