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Jan. 14, 2022
#25 - The Informed Customer
Customers are much smarter and more informed than ever before. And that presents either a problem or an opportunity.
In this quick episode, Brendan and Bob talk about how to think about your much more knowledgeable prospective customer. And we go off on a bit of a tangent to explain why it's possible (and preferable) to sell before you have the product built.
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