Selling solutions into health plans, health systems and larger provider groups isn't for the faint of heart. In these latest episodes, Brendan McAdams and Larry Trotter chat about industry trends and challenges, sales fundamentals, and other tips and ideas for the health tech founder. They're quick, information-rich and actionable conversations.
Recent Episodes
April 24, 2023
#76 - Let's Chat About ChatGPT and Sales
With all the talk about AI and ChatGPT, we thought it necessary to weigh in a little on how ChatGPT is poised to disrupt sales (or not), and how to think about using AI in your sales efforts. (In full disclosure, Brendan is… but in very specific and targeted ways.)
April 19, 2023
#75 - Cold Calling... Does it work?
Making ‘cold calls.’ Everyone talks about it. Everyone has tips and tricks. And lots of people promise results. But does cold calling work? And should you be doing it? In this quick episode, Brendan and Bob dig into the pros ...
April 16, 2023
#74 - Stuff for Sales Calls
Be prepared. So… what does that mean? When it comes to those pesky customer meetings, you should have a check list of the critical tools and resources that can ensure an efficient, professional and successful meeting or prese...
April 13, 2023
#73 - Stop This... Nobody Cares
One of the fundamental elements of good sales execution is to develop a good understanding and rapport with your customer. And to do that, you need to have conversations that are engaging and focused on the things that are im...
April 8, 2023
#72 - Did Your Client Die On You?
We’ve all had it happen. Your prospect or customer goes ‘radio silent.’ They ghost you. No matter what you do, there’s no response. Now what? In this quick episode, Brendan and Bob talk about what you might do to reinvigorate...
April 5, 2023
#71 - My Single Most Important Sales Tip
Email is great. Running ads is comfortable. Writing copy feels like work. But if you want to consistently make progress with your business, understand your customer, and drive revenue and growth, there’s ONE THING that is mor...
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